The Concept

The ShoeDazzle girl loves the glam and excitement of city life. What better city to showcase her style than in New York City!

When they say that NYC really is another character in a story that takes place in the city, they really weren’t kidding. Utilizing all the areas that make up it’s personality was important to capture and showcase along with the products.

The Shoot

The importance of preproduction cannot be emphasize more to have a shoot run smoothly. With almost 50 images that we needed to capture in 2 days, to say that our schedule and locations had to be planned and mapped out to the minute was an understatement. The challenges of shooting fall clothes in the middle of summer was also not the easiest for the models, but they were true professionals.