The Concept

Using their existing logo, Coldwell Banker Previews International (CBPI) wanted a branded format for all their marketing pieces for real estate agents to use. Everything from yard signs, to magazine ads and mailers was to fall in line with the rest of the branded experience to create consistency within the company, and a familiarity when customers see it.

Their company-owned magazine was the first piece to be redesigned and rebranded. This set the guideline for the rest of the promotional pieces to be designed with.

Elevated and elite is how CBPI wanted to be conveyed. A balance of white space and subtle color usage, allows the professional imagery, usually taken for such luxury properties, to really shine.