ERIKA JAYNE X SHOEDAZZLE
This was a two-part campaign that capitalized on Erika Girardi/Jayne’s two personas featured during her time on the tv series, “The Real Houswives of Beverly Hills.” We collaborated with the world renowned photographer, Dennis Leupold, to capture these impactful images.
The Housewife
Our first concept centered around contrasting imagery. We decided to juxtapose the ordinary with the extraordinary, which always creates a dynamic that is visually interesting. Taking an everyday, normal household activity and contrasting it with something glamorous. We loved the idea of setting this shoot in a house and utilizing all the areas where the mundane happens, and bringing in Erika’s persona to glam it up.
New York Times Square Billboard
The Performer
Since Erika is a natural performer, for the second campaign we thought, what better location for the shoot than to take it to the stage? With Dennis Leupold’s expert eye and ability to light the intimate space spectacularly, we knew we would be able to capture some amazing photos showcasing Erika’s persona.
Both these photo shoots were complex, and we needed to make use of the time we had with Erika and Dennis. Having a solid preproduction is key to a shoot that runs smoothly.
Los Angeles Billboard
New York Wheatpaste Street Posters