The Concept

“Street Meets Sweet” was a phrase that Keke Palmer mentioned during our discussions at the beginning of the collaboration. The shoes and styling we decided on had sexy details mixed with sweet silhouettes. Choosing a urban loft that was a blank slate as a location allowed Keke and the products to really shine.

The Shoot

Working with Keke felt smooth and effortless because of who she is and the positive attitude she brought to the table. Collaborating with many celebrities over the years, this shoot was, by far, one of the top experiences.